Written by Shanice Ford on 07 February 2023. Posted in Social Media
Videos can be quite a challenge if you don't have any idea where to start. Many companies have little or no experience when it comes to producing video content for their brand and can often find the process quite intimidating. Fortunately, the best learning can often come from watching others who have done it successfully, such as Chanel in their Chapters of Chanel campaign. In this blog post, we break down what we believe you should consider when making your brand video, and then point out how successfully Chanel executed it, focussing specifically on their awe inspiring Chapter 11 video.

Continue Reading
Written by The Beauty Blogging Team on 07 February 2023. Posted in Social Media

In a search for ever-changing development and adaptation in the advertising industry for the beauty world, the culmination of art, beauty, visual design and technology is the perfect recipe for success. While the beauty industry can be slow to embrace change, the advertising behind the industry can be considered an art form in itself - especially with such a highly competitive market.
Continue Reading
Written by The Beauty Blogging Team on 07 February 2023. Posted in Social Media

Marcelo Bustamante, entrepreneur and managing director of Amstore Innovations (the original innovator of the VideoPak product),took the time to answer some questions for Beauty 1st Studios.
Continue Reading
Written by The Beauty Blogging Team on 07 February 2023. Posted in Social Media
With people spending more time on the internet and less time watching television, having a strong online presence through social media is absolutely crucial for cosmetics brands.
It is important to take into consideration what the company's goals are for its page whether it be to sell products, gain followers, persuade an audience, or all of the above.
Continue Reading