Written by Maya Schaefer on 07 February 2023. Posted in Blog
Beauty retail has changed dramatically over the last 10 years. With the rise of online, retail beauty brands are having to readdress the customer experience on the High Street and take things up a notch. One area that is emerging is the rise of flagship stores, often by brands that have never previously had stand alone shops. So what do brands achieve from this new retail concept and what can we as an industry learn from it?
Taking a closer look, what really causes brands to branch off from department stores and open their own independent boutiques? Maybe it’s because traditional makeup brands have declined in sales by 1.3% in 2016 and independent brands have grown by 42.7%. Or maybe it’s because of technology that consumers are becoming more inclined to just press a button on their smartphone after watching a video about a product.
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Written by Shanice Ford on 07 February 2023. Posted in Social Media

Artis' makeup brushes are becoming one of the newest trends within the beauty industry. Look online and you will see them being used more and more frequently by make-up artists and YouTube connoisseurs across the world. While there are cheaper alternative brushes that mimic Artis' style from brands such as MAC, Artis is the brand which is credited with having created this new stylish brush. Many experts are saying that the traditional make-up brushes do not even compare, not even the most luxurious animal hair brushes on the market.
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Written by The Beauty Blogging Team on 07 February 2023. Posted in Social Media

Advertisements inspired by films are becoming an increasingly successful approach for companies to utilize in order to stand out in a sea of visuals that consumers are subjected to on a daily basis. The use of storylines and plots have fast become a more engaging form of digital media.
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Written by The Beauty Blogging Team on 07 February 2023. Posted in Social Media
With the ever-changing role of the digital industry, L'Oreal is one of the brands to watch when it comes to adapting and further developing their company in order to stay competitive. L'Oreal has made a huge shift over the last three years by gearing more towards emotional ads versus the traditional glossy ads.
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Written by The Beauty Blogging Team on 07 February 2023. Posted in Social Media

Gone are the days in which advertising focuses predominately on commercial content, as today's society demands a more personable and imaginative online presence from beauty brands.
An overwhelming number of today's cosmetics consumers have turned to the advice of makeup vloggers in an attempt to satisfy their desire to learn which brands are best, how to wear certain products, and if certain products are worth purchasing.
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